Testimonials

“I have had the pleasure of working closely with Dawn Tong for over 15 years through her role as a consultant with Legacy Entertainment. Over that time, she has proven herself to be an exceptional business development executive, a trusted colleague, and a true expert in China’s location-based entertainment market. Dawn brings a rare combination of strategic insight, cultural fluency, creative and practical execution, and she further strengthens every initiative by deeply understanding and adding value to the creative process. She is an expert in navigating complex international markets, aligning diverse stakeholders, and negotiating outcomes that create long-term value. Whether leading high-level business development initiatives, advising on market entry, or supporting client relationships, Dawn consistently demonstrates professionalism, creativity, and sound judgment. Beyond her technical expertise, Dawn is an outstanding communicator and collaborator, in either creative, technical, or business focused projects and discussions. She has the ability to distill complex issues into clear strategies and inspire confidence in everyone she works with. Organizations that have the privilege of engaging Dawn gain not only her deep knowledge and network but also her steadfast commitment to delivering results. I can say without hesitation that Dawn is an asset to every team and project she touches, and I recommend her wholeheartedly.” Eric Carnagey Managing Director

“It is with great confidence that I recommend Ms. Dawn Tong, founder of 321 Experience, for any professional engagement within the entertainment industry—particularly in the specialized field of water attractions. I have had the pleasure of working with Dawn in various capacities over the last decade, and I can attest to her professionalism, tenacity, and unwavering work ethic. She brings a rare combination of strategic thinking, hands-on experience, and an innate ability to navigate the complexities of our industry with grace and effectiveness. Dawn’s reputation is built not only on the high quality of her work, but also on the strength of her industry relationships. She is exceptionally well connected, and her network speaks volumes about the respect she commands among peers, clients, and stakeholders alike. Whether she’s leading a project, consulting on guest experiences, or collaborating with global partners, Dawn consistently delivers with precision, insight, and a results-driven mindset. Her consulting firm, 321 Experience, reflects her deep understanding of what it takes to create memorable, guest-focused attractions that also make business sense. She has a keen eye for detail, a strategic approach to development, and a tireless drive to ensure every project reaches its highest potential. In short, Dawn Tong is an invaluable asset to any team or venture. I recommend her without reservation and am confident she will continue to make meaningful contributions wherever her talents are applied. Please feel free to reach out to me directly should you require any further insight.” Andrew Mowatt Executive VP – Global Key Account

“I am writing to wholeheartedly recommend and endorse 321 Experience Consulting LLC and its founder Dawn Tong as a senior international business development advisor working in the amusement and entertainment space. I had the sincere privilege of working with Dawn Tong for the last 12 years as she served as a high-level international business development advisor responsible for driving immense growth across multiple regions of China. From the outset, Dawn Tong distinguished herself with an exceptional ability to build and maintain relationships in complex international markets, working with diverse teams and negotiating business and product sales at the highest levels. Her keen industry experience and awareness, language skills, and adaptability allowed her to connect with clients in diverse development sectors including recreation, mixed uses, hospitality and retail. More importantly, she consistently translated these relationships into measurable and significant sales results. Under her leadership, China international sales revenues grew by greatly year over year, opening new distribution channels and expanding into markets previously considered challenging. Beyond the numbers, Dawn is a strategic thinker who combines sharp analytical skills with genuine interpersonal warmth. She is equally comfortable negotiating multimillion-dollar contracts as she is guiding a team discussion about complex design issues. Her professionalism, persistence, and creativity make her a trusted partner not only to clients but also to colleagues. One of Dawn’s most impressive achievements during their time with us was working with a developer client to initiate one of the largest regional water park attractions in the industry at the time. The constant client interaction and servicing provided an opportunity for a second park to be developed in conjunction with the first for a second company development project. This accomplishment exemplifies their ability to recognize opportunities, navigate cultural nuances, and deliver tangible business value. I have every confidence That Dawn will bring the same level of dedication, expertise, and results to any organization fortunate enough to have her participation. She is a proven leader in the international Business Development space, and I recommend her without reservation.”

Ron Lausman Vice President Business Development Architectural Services

“I have had the privilege of working with Dawn Tong for over ten years, during which she served as the Head of Business Development for Greater China. Our long-term collaboration has given me deep appreciation for her outstanding professional capabilities and admirable work ethic. Dawn possesses profound insights and a unique perspective on the development trends of China’s cultural and tourism industry. She has an exceptional ability to capture shifts in the market and to provide clients with forward-looking strategic guidance. She has successfully led multiple project owners and their operating teams in navigating complex market environments, helping them find clear development paths that ultimately resulted in commercial success. Her strengths lie not only in her sharp grasp of industry trends but also in her ability to tailor practical and highly targeted solutions to the specific needs of each project. She is adept at understanding client priorities and finding balance among diverse interests, thereby building long-term and solid partnerships. As a colleague and long-time collaborator, I have always admired Dawn’s dedication and professionalism. She combines strong independent thinking and execution skills with an exceptional talent for integrating resources. Her professionalism, judgment, and reliability make her an invaluable asset to any organization. I wholeheartedly recommend Dawn Tong. I am confident that she will continue to create value for the cultural and tourism industry, driving the success of future projects and contributing to the industry’s sustainable growth.” Lavender Zhang Vice President Business Development - Greater China